Charlton Athletic striker Lyle Taylor is set to dye his hair pink for October in order to raise money and awareness for Cancer Research UK.
The Addicks striker, who netted five goals in his first six Championship games, will dye his hair pink at the start of October and sport the look throughout the month.
After raising more than £16,000 for the cause with his hair-raising attempt last year, the 29-year-old is encouraging more people to get involved and join in this time round.
Taylor explained: “I was overwhelmed by the support from the Charlton fanbase and the wider footballing community last season and I am very proud we were able to raise so much money and awareness.”
“My story is my family; it’s three out of my four grandparents, it’s my aunt, it’s my other aunt’s mum who passed away, it’s my family that’s the most important thing.
“Over the last year I’ve met so many, Charlton fans in the main, who have lost people.
“With all these people that I’ve met, I’m proud and glad I’m able to do it again and hopefully raise even more awareness and get even more people involved and spread the message even further.”
Many young Charlton fans were so inspired by Taylor’s efforts last year they also sprayed their hair pink for a variety of football games and this year the striker is hoping even more people get involved and join the campaign.
“It will be bigger and pinker this year as obviously I’ve got more hair. The maintenance is going to be a nightmare but I’m looking forward to it,” Taylor said.
The Valley turned pink last season for the visit of Oxford United and the club are once again dedicating a matchday to the campaign.
There will be a pink matchday programme and much more for the visit of Derby County on October 19th, which will also see local youngsters join the campaign as part of the club and community trust’s Young Greenwich Day.
Taylor added: “It will be amazing to see The Valley on that day. Obviously we have more fans here than we had last year.
“We’re hoping that more people here means more pink and that more pink means more awareness and we can spread that even further.
“It’s not about the money we raised, it’s about the number of people that are having the conversation.”